L’Oreal Paris has a new face joining their team as the brand's newest spokesperson. Actress, Aja Naomi King, who you may recognize from the hit series, How to Get Away with Murder, is channeling her beauty with this new project. She says her love for beauty started at a young age...we can thank her mom for that.
“Growing up, I watched my mom apply her makeup in the morning and wanted so badly to be part of that daily ritual with her.” She continued, “Seeing how much she enjoyed putting makeup on, including her go-to L’Oreal Paris Colour Richie Lipcolour, inspired me to love makeup as much as she did.” -Aja King
Aja King will star in TV, print, and digital campaigns for the brand. Look out for her first campaign with L'Oreal's latest product line True Match Lumi Glow. There will be five products introduced to offer effortless and luminous glow. Those included are: Glotion Natural Glow Enhancer, Glow Nude Palette, Shimmerista Powder, Glow Amour Glow Boosting Drops and Bronze It Bronzer.
Expect to see Aja King everywhere as she will be a part of many upcoming L’Oreal events.