Reebok Classsic teamed up with the rap duo Rae Sremmurd for a new campaign centered on the timeless Reebok Classic Leather sneakers.
Swae Lee and Slim Jxmmi's unique eye for style and ambitious musical stances are exactly what the campaign needed to push them into the mainstream with a refreshed and colorful image.
This pairing is a match made in heaven. The newly signed partners will begin their highly anticipated campaign throughout the U.S., starting this weekend in NYC. Todd Krinsky, General Manager of Reebok Classic added, "Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries... few artists so passionately embrace life and nonconformity like Rae Sremmurd and we're excited to bring them into the Reebok Classic family".
Along with Rae Sremmurd as a new edition to the Reebok roster, they will join other artists like Future, Kendrick Lamar, and Teyana Taylor.
As this family continues to grow, the hype factor will too. UNpopulars are you ready because I sure hope so! Reebok is back in the game!